Atarimae (当たり前)

“Atarimae (当たり前)” is a phrase often used by the Japanese to mean “of course”, “obviously” or “it goes without saying”. Usually, we use it for things we “do”, such as customs, traditions or the way things are done. Everyone is in agreement that the statement is “true” and “obvious” – no one would question or argue against it. “Everyone knows/does that,” is the assumption.